How to Write with Authority…

by Brian on January 26, 2010

Policia Ticekt

There are two ways of writing. With or without authority. If you use a passive tone in your writing, your writing will usually be passed over.

Authority is about “being” not “acting.” When you write with authority, it’s about being confident in your statements. It’s about using words that show conviction and not wavering in your dialogue.

Writing with authority means to write with power and emotion. Now all of this sounds great, but what does it really mean?

We are going to give you a few examples to illustrate our point.

Passive
A lot of people say the first thing you need to learn about playing guitar is how to tune it to itself; I tend to agree with that.
Authority
The first thing you need to do when learning how to play the guitar is to tune it to itself.

Passive
When shooting, I think squeezing the trigger when you’re breathing out is important, because your body isn’t moving with your breath.
Authority
To make sure you are as still as possible when shooting, gently squeeze the trigger as you exhale. If you do this, your body will be still and you will be much more accurate.

Passive
When you’re planning to go to a doctor’s appointment, sometimes it’s a good idea to write down a list of questions ahead of time so your doctor can help you.
Authority
Always come prepared with a list of questions and concerns to discuss with your doctor. That way, you know your needs will be met.

Passive
When you’re entering the freeway, it’s a good idea to begin accelerating to the speed of traffic so you don’t cause an accident.
Authority
Always accelerate to the speed of traffic when you enter the freeway from the onramp. This is important to remember so that you don’t cause accidents.

Practice… Practice… Practice…

The best way to learn how to write with authority is to read work from authoritative authors. Reading other people’s work and writing your own stuff is the best way to learn how to do it.

Sometimes reading things you wouldn’t usually read allows you to focus more on how things are written, instead of what’s being written.

Here is a list of some good blogs to read where the bloggers write with authority.
Happy Mothering – Chrystal Johnson; entrepreneur/blogger.
ProCopyTips – Dean Rieck; Direct Marketing Guru.
Create With Nate – Nathaniel Johnson (no relation); UC Santa Cruz Banana Slug who is on top of Social Media.
Copy Blogger – Brian Clark, Sonia Simone and hoards of guest bloggers… One of the best resources for writers out there.
Up Grade Reality – Diggy from South Africa; puts a different perspective on how to look at life.
Underdog Millionaire –  Joshua Black; this guy knows what’s up when it comes to making money online.

There are tons of writers out there who write with authority. But, for every one who writes with authority, there are 100 who don’t. When you read anything new, ask yourself, “Is this written with authority?”

Once you can recognize authoritative writing, you will begin to emulate it.

Is your blog or website written with authority?

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