Everyone Loves To Buy, But Hates To Be Sold

by Brian on February 23, 2010

People Love to Buy But Hate To be Sold

So if “everyone loves to buy, but hates to be sold…” how are you supposed to sell your product or service?


People believe what they perceive, therefore their perception is their reality. If someone perceives you to be a “guru,” regardless if you are or not, to that person you are.

If you are selling a product or service, the person who perceives you to be a “guru” will be more prone to buy it than someone who doesn’t perceive you as a “guru.”

If someone perceives you as a douche bag, to that person you are. They aren’t wrong, they just have a different perception. If people perceive you as a douche, they aren’t going to buy anything from you… No matter how great your product or service really is.

The great thing about perception is… it can be changed.

So how do you change someone’s perception?

People believe their ideas over yours. The basic principle of sales is to create a win/win situation so both parties’ ideas come together to form one. So the goal is to set your situation up for mutual success.

Remember, people love to buy things. More often than not, the biggest marketing mistake people make is overselling their product or service, which is the last thing they should be focused on.

Think about it like this. If someone you didn’t know came up to you and introduced themselves by saying, “Hey there, my name is Mr. Money and for a limited time I’ve got the next best thing since sliced bread and you need to buy it right now because it’ll make you $7,000 in the next 7 days… but you need to act right now because this price won’t last, trust me you need this.” How would that make you feel?

A lot of people have the sales process all wrong.

There are 3 things you should always sell in this exact order:

  1. Yourself
  2. Your Place of Business
  3. Your Product or Service

If people like and trust you… if they like and trust your business… and see value in your product or service… they will buy from you. If you’re missing one of those, they will only buy from you out of necessity.

Sales is about building a relationship with your buyers. There was a real estate seminar I attended about 10 years ago and one of the things they taught was a “buyers for life” attitude. That doesn’t just apply to real estate, it applies to all industries.

Once that relationship has been established, your “sales presentations” turn into recommendations. If you provide quality customer service accompanied by quality products and/or services, your buyers will come back to you over and over again.

You don’t need to sell everyone in the world to make money. You only need a few who will buy from you consistently.

Over the next few days we’re going to scratch the surface on how to sell yourself, how to sell your place of business and how to sell your product or service.

In the meantime, start thinking about how people perceive you. Not just in person like they were meeting you for the first time… But over the phone, through social networks, through your blog and every other medium.

How do you perceive us?

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