How to Sell Your Place of Business

by Brian on February 25, 2010

How to Sell Your Place of Business

Tell a story.

People love stories. Hence why people read, watch T.V., listen to the radio and so on. Yesterday we touched on “How to Sell Yourself.” This is a continuation of that.

Everyone and everything has a story, including your place of business. Tell that story.

The story doesn’t have to be long, it can be told in 2 minutes… But it has to have backbone and be true.

Instead of teaching you how to tell a story, I’m giving you a couple of examples so you an idea of how to create a story of your own.

The question to keep in the back of your mind when creating and telling your story is: “How would I feel about the company if someone was saying this to me?”

Here’s an example if you’re working for a company…

“I’ve been working with ABC for 2 years now… It’s a really good company to be an employee for. They really treat me and all the other employees very well… Not to mention, we all treat our clients like gold.

Our company was founded by Founder back in 2000. He’s a really good guy who worked in the X industry for 10 years and saw there was a lack of a solution to Y problem…

Founder finally took a step forward and created Z Company, which takes care of Y problem perfectly. I’m really glad Founder did, because I really like working here and helping people overcome Y problem. It’s a real family atmosphere here (client’s name), I’m sure you can appreciate that in a company, can’t you?”

(wait for response) “(Client’s name), how did you start out in your company?”

Here’s an example if you have your own business.

“I started up Company back in 2000 after working in the X industry for several years. I really saw a couple of Y problems that never had a quality solution. I created my company around Z, which takes care of Y problem perfectly.

I have 7 employees here, we’re small but we’re like a family… And we treat our customers the same… (Client’s name), I’m sure you can appreciate that in a company, can’t you?”

(wait for response) “(Client’s name), how did you start out in your company?”

Having one of these conversations is a really great way to tell if you did a good job selling yourself.  If someone won’t talk about how they started out in their company it’s only because of 1 of 2 reasons.

  1. They are in a rush, which you should try to avoid a rushed sales presentation at all cost.
  2. You didn’t sell yourself and they don’t trust you.

The point.

Telling a short background story on your place of business will really set you apart from the competition and make your business real to the potential client.

A short story can break down barriers so you can build rapport with that person… Once a person likes and trusts you, and that person likes and trusts your place of business, a sale is almost imminent.

What’s your story?

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