There have been several debates as to which type of marketing lists are best to use to get a direct response.
The two most common lists referred to are Direct Mail Lists and Email Lists.
The point of doing a direct response marketing campaign is to get a direct response from the consumer. It’s not rocket science.
The typical goal of a direct response marketing campaign is lead generation… Turning the respondent into a lead is the primary goal, with the end goal of turning the respondent into a sale. Click Here to Read More…
