If you are selling a product or service business-to-business (B2B), using email to prospect is a great way to get your foot in the door.
There’s one huge thing though… because of the FTC CAN SPAM Act, by law you have to get permission to send the recipient an email or it could be considered spam…
I think it’s a little ridiculous… But like so many things, the actions of a few have ruined something for many.
Obviously an opt-in list is something great to utilize, but sometimes you don’t have opt-in lists available.
So here are a couple of ways to get permission. Click Here to Read More…
